Building the future of independent agencies.
Alterity is a new member network that unites independent marketing agencies through an AI-powered platform that helps them grow, collaborate, and win together.
Alterity (noun) — the state of being other or different; the recognition and value of distinct perspectives within a shared whole.
The agency network model is broken. We’re on a mission to fix it.
Independent agencies power most of the marketing industry, yet many face shrinking margins, unpredictable pipelines, and fragmented technology.
Traditional “indie networks” were meant to help, but they’ve become slow, political, and outdated. Alterity is redefining what a network can be: unified by technology, and designed for the AI age.
Powered by AgencyCore - the AI marketing OS
At the centre of Alterity is AgencyCore, our AI-powered platform that connects agencies through a single system for leads, referrals, and collaboration.
Every member contributes to — and benefits from — shared intelligence. The more it’s used, the smarter and more valuable it becomes.
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AgencyCore’s Sales Module automates lead discovery and qualification for marketing agencies. It finds potential clients, analyses fit based on capability and track record, and routes opportunities to the right agency in the network.
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The People Module connects agencies to a shared pool of trusted specialists and partner teams. It intelligently matches project requirements with available talent, helping agencies scale delivery without increasing headcount.
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The Collaboration Module provides a secure environment for agencies to co-deliver projects. From shared workspaces and task automation to AI-assisted workflow orchestration, it simplifies multi-agency collaboration and revenue sharing.
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Build smart workflows without the wiring. AgencyCore’s agentic automation lets you describe what you want to achieve — like finding new prospects, sending outreach, or generating reports — and the system figures out the connections for you. Workflows that build themselves.
Built for ambitious independents.
Alterity is open to growth-focused agencies across strategy, creative, media, performance, and technology. Whether you’re a two-person team or a fifty-strong studio, if you believe in collaboration over competition, you belong here.
Contact us
Join the next generation of marketing networks. Contact us to request more information.